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Roofing Contractor commissioned Clear Seas Research to conduct the annual Commercial Roofing Report research study. This online research initiative focused on capturing the industry perspective on 2023 successes and challenges, while keeping an eye on the year to come.
The geographic breakdown was led by the South (36%); followed by the Midwest (24%); the West (24%); and Northeast (16%). Roughly 41% identified themselves as corporate/executive management, and another 20% identified themselves as general managers.
WHO PARTICIPATED?
36%
24%
24%
16%
Workforce Woes
Over 70% of survey takers have reported that labor costs have increased since January 2023.
Current economy/inflation, material costs, and lack of qualified workers are among some issues rising this year, followed by more than 1/3 of respondents showing concern for lowball pricing/bidding wars.
0
%
Current Economy/Inflation
0
%
Increased Building Material Costs
0
%
Lack of Qualified Workers
On average, the workforce is constructed of:
0
%
0
%
0
%
Full-Time Employees
Subcontractors
Part-Time Employees
Communication on the Job
Over 1/3 of crew members and 1/5 of senior management members speak a language other than English in order to perform daily job responsibilities. Respondents report that Spanish is the most commonly spoken language, followed by English.
36% of crew speak non-English languages
20% of senior management speak non-English languages
Hello!
Hola!
Ola!
Languages commonly spoken:
0
%
Spanish
0
%
English
0
%
Portuguese
METHODS TO RECRUIT TALENT & EMPLOYEE RETENTION
The majority of respondents’ companies use employee referrals to identify and recruit talent in the roofing market. In order to retain employees, respondents report that their companies are increasing employees’ pay/awarding bonuses, ensuring enough work, and/or ensuring a safe work environment.
Methods to Retain Commercial Employees
Employee Referrals – 78%
Online Job Postings – 71%
Family/Friends – 68%
Social Media – 68%
Trade School Affiliation – 38%
Ensuring a Safe Work Environment – 81%
Providing Training – 76%
Paying Well/Giving Bonuses – 73%
Providing Benefits – 72%
Ensuring Enough Work – 70%
Methods to Recruit Talent
Estimating software and enterprise/accounting software are the most commonly used types of software/products/technologies currently, driven by commercial contractors. Current drone usage is also driven primarily by commercial contractors compared to residential contractors.
SOFTWARE & TECHNOLOGY
0
%
0
%
0
%
0
%
Estimating Software
Enterprise/Accounting Software
Drones
Artificial
Intelligence/
Predictive Data Analysis
As we transition into 2024, technology upgrades and a demand for roofing innovation continues to be a high priority for commercial roofing contractors who want to make a difference with their customer base and maximize efficiency in production.
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