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Roofing Contractor commissioned myCLEARopinion Insights Hub to conduct the annual Commercial Roofing Report research study. This online research initiative focused on capturing the industry perspective on 2024 successes and challenges, while keeping an eye on the year to come.
The geographic breakdown leaders were tied at 31% (Midwest & South); followed by the West (20%); and the Northeast (19%). Roughly 36% identified themselves as corporate/executive management, and 36% identified themselves as general managers. [ n=59 ]
WHO PARTICIPATED?
31%
31%
20%
19%
FOCUS ON COATINGS
41% of commercial sales of coatings have increased from 2023 to 2024 among product users. [ n=32 ]
0
%
Commercial sales for coatings are expected to increase by 48% in 2025. [ n=52 ]
Solar
Single-Ply Roofing
53% Commercial Sales Increased from 2023-2024. [ n=15 ]
72% Commercial Sales Expected to Increase in 2025. [ n=57]
Workforce Woes
Nearly three-quarters of respondents report an increase in labor costs since January of 2024, with an average increase of 14%.
Lack of qualified workers, current economy/inflation, and increased building material costs are among some issues rising this year, followed by 39% of respondents showing concern for lowball pricing/bidding wars. [ n=59 ]
On average, the workforce is constructed of:
0
%
0
%
0
%
Full-Time Employees
Subcontractors
Part-Time Employees
[ n=59 ]
Communication on the Job
37% of crew members and 15% of senior management members speak a language other than English in order to perform daily job responsibilities. Respondents report that Spanish is the most commonly spoken language, followed by English.
37% of crew speak non-English languages
15% of senior management speak non-English languages
Salut!
Hello!
Hola!
Languages commonly spoken:
0
%
Spanish
0
%
English
0
%
French
[ n=59 ]
METHODS TO RECRUIT TALENT & EMPLOYEE RETENTION
The majority of respondents’ companies use employee referrals to identify and recruit talent in the roofing market. In order to retain employees, respondents report that their companies are increasing employees’ pay/awarding bonuses, ensuring enough work, and/or ensuring a safe work environment.
Methods to Retain Commercial Employees
Employee Referrals – 80%
Online Job Postings – 75%
Family/Friends – 58%
Social Media – 56%
Trade School Affiliation – 42%
Ensuring a Safe Work Environment – 86%
Providing Benefits – 81%
Paying Well/Giving Bonuses – 78%
Providing Training – 76%
Ensuring Enough Work – 73%
Methods to Recruit Talent
[ n=59 ]
TRAINING METHODS
Training is largely provided in-house while on the job, followed by in-house formal training programs, manufacturer provided training, and association training.
In-House Training (On the Job Training)
0
%
0
In-House Training (Formal Training Program)
%
0
Manufacturer Training
%
0
Association Training
%
[ n=59 ]
As we transition into 2025, technology upgrades and a demand for roofing innovation continues to be a high priority for commercial roofing contractors who want to make a difference with their customer base and maximize efficiency in production.
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